When it comes to luxury shopping in the United Kingdom, two names stand out: Selfridges and Harrods. Worldwide consumers visit both stores because they represent iconic department stores. Customers need to know which store ranks as the biggest as well as which department store presents the widest selection of products.
Read this article to compare each store through their historical background and financial statistics as well as their physical space and product range to determine which stands as the premier shopping destination.
A Brief History and Overview

American entrepreneur Harry Gordon Selfridge established Selfridges & Co. as a business during 1908. The main location at 400 Oxford Street in London launched its doors to the public on March 15, 1909. The architectural landmark status of this store comes from Daniel Burnham’s design work. Selfridges operates a flexible retail strategy targeting modern luxury fashion and home products along with creating inventive shopping experiences. Selfridges at Oxford Street stands as the UK’s second greatest department store following Harrods.
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Harrods completely represents ultimate luxury alongside extravagant opulence. Charles Henry Harrod established Harrods in Knightsbridge in 1849 making it into one of the world’s top known shopping locations. Harrods builds its reputation through its collection of unique luxury products which create exceptional shopping moments for its customers. The UK’s biggest department store surpasses Selfridges in fashion by providing both exclusive products and an elegant shopping atmosphere.

Revenue and Size
Among department stores revenue figures Harrods earns the highest total income. Though specific revenue numbers can vary widely Harrods maintains a stronger sales performance than Selfridges. The store’s larger size combined with extensive luxury offerings and its global reputation as a luxury brand creates its successful revenue position.
- Selfridges: With 540,000 square feet and multiple luxury along with high-street brand selections Selfridges maintains its presence on Oxford Street. The store maintains its fame through its varied product selections which range between designer clothing and innovative beauty products to home decor goods.
- Harrods: As a 1 million square foot facility Harrods stands as the UK’s largest department store. This store presents numerous distinct sections such as designer clothing lines together with electronics items gourmet foods along with a dedicated pet kingdom area. The store offers broad selections from which its status as a luxury shopping destination derives.

Product Range and Selection
The product range at Selfridges and Harrods demonstrates complete diversity but each presents different shopping preferences.
Selfridges: Selfridges displays its active contemporary brand choice strategy while offering an exemplary range of luxury and mainstream brands for customers. Selfridges offers customers an even shopping experience through its combinations of top names such as Saint Laurent and Chanel with modern labels like Adidas and SKIMS.
People recognize its beauty department because it features both makeup and skincare products alongside fragrances from top brands including Charlotte Tilbury and Tom Ford. The homeware department stands out because it stocks brands such as Dyson along with Smeg and Le Creuset.
Harrods: Harrods displays an extensive selection similar to the one mentioned but concentrates on the uppermost market segment. The collection includes luxury fashion of top-tier brands such as Dior, Chanel, and Burberry together with exclusive bespoke collections.
Visitors to Harrods’ Food Hall can discover unique gourmet items in addition to their rare delicacies. The home and tech section showcases premium brands which include both Miele and Fornasetti. The store holds exclusivity within designer perfume collections while multiple brands present rare beauty products through special limited editions.

Customer Experience and Atmosphere
Shoppers love the exceptional service at both stores even though the spaces have very different atmospheres.
Selfridges: All shoppers find Selfridges to deliver a fresh and dynamic experience that generates excitement in store atmosphere. The location hosts various events while continually introducing new innovative approaches.
Contemporary displays along with the latest retail innovations create an entertaining shopping destination for visitors. Employees at this store help visitors enjoy the wide range of products through their warm service approach.
Harrods: More than other retailers Harrods stands out with its combination of luxurious appeal and refined sophistication. All elements at Harrods including luxurious decoration and exceptional service work together to deliver a superior shopping atmosphere.
Personal shoppers help customers select both wardrobe items and home goods as shopping clients receive royal treatment. The store becomes more remarkable thanks to its ornate structure which integrates marble flooring with golden decorations. Harrods creates an exclusive atmosphere that serves customers looking for top luxury products.

Which is Larger: Selfridges or Harrods?

Harrods leads in size since it has twice the floor space of Selfridges almost reaching that measurement. The shopping space at Harrods amounts to one-million-square-feet while Selfridges maintains only 540,000 square feet. Harrods’ expanded size lets it maintain a diverse product selection which makes it the UK’s biggest department store.
Despite its smaller size Selfridges has become a nationally recognized retail destination with its unique contemporary style that appeals to many different customers.
The two prestigious department stores Selfridges and Harrods serve differing shopping interests. Customers at Selfridges find modern shopping experiences with both upscale and regular price items while exploring inventive store designs. Harrods stands out by offering complete luxury through select high-end products set against stunning architectural design.
Between these two places shoppers can find distinct characteristics with Harrods proven superior in its extravagant scale and luxury. The selfstyled department store Selfridges provides contemporary shoppers with its stylish atmosphere serving as an alternative modern shopping experience. Both stores achieve excellence through their different attractive elements.